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Pauline Maclaran

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Critical Marketing Studies
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Pauline Maclaran Life story


Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She is a Fellow of the Higher Education Academy.

King Charles: What sort of monarch has he been is his first year?

King Charles: What sort of monarch has he been is his first year?
Sep 7,2023 8:41 pm

... " It s been surprising in its lack of surprises, " says royal commentator, Pauline Maclaran...

Can a prince in a palace tackle homelessness?

Can a prince in a palace tackle homelessness?
Jun 26,2023 12:40 pm

... But being accused of being a bit too political might not actually be a bad thing, according to royal author Prof Pauline Maclaran, particularly for a younger generation...

Prince William risks row to tackle homelessness

Prince William risks row to tackle homelessness
Jun 25,2023 8:01 pm

... Royal author and academic Prof Pauline Maclaran said such an activist approach was likely to go down well with a younger generation, who were more likely to question the value of the monarchy...

Prince Harry, hacking claims and the royal court case of the century

Prince Harry, hacking claims and the royal court case of the century
Jun 4,2023 7:30 am

... But royal commentator Pauline Maclaran thinks taking a stand like this could boost Prince Harry s popularity, particularly among young people...

King Charles's first state visit: What to expect from Germany trip

King Charles's first state visit: What to expect from Germany trip
Mar 28,2023 10:11 pm

... That this was originally planned as a dual trip to France and Germany was a signal that neither country s importance to the UK could be questioned, they were both being given equal billing, says royal expert Professor Pauline Maclaran...

The enduring anguish of being the royal 'spare'

The enduring anguish of being the royal 'spare'
Jan 6,2023 10:31 pm

... " It s a non-position, " says royal expert Professor Pauline Maclaran, from the Centre for the Study of Modern Monarchy, Royal Holloway, University of London...

Will The Crown make the young dislike the monarchy?

Will The Crown make the young dislike the monarchy?
Nov 7,2022 7:30 pm

... " I think it s very likely that these Netflix films will be taken as a quasi-documentary, " says Professor Pauline Maclaran of the Centre for the Study of the Modern Monarchy at Royal Holloway, University of London...

What message will King Charles's first trips send?

What message will King Charles's first trips send?
Oct 2,2022 4:30 pm

...What should we take from King Charles s initial steps as monarch when, on Monday, he begins his first public visits since the Queen s funeral? We know that for his first overseas trip - but what about the messages sent from his first UK visits since the end of royal mourning? " This is the start of him setting out his stall, " says Prof Pauline Maclaran at the Centre for the Study of Modern Monarchy at Royal Holloway, University of London...

Will The Crown make the young dislike the monarchy?

Sep 9,2022 8:10 am

By Sean Coughlan and Daniel RosneyBBC News

Younger audiences, with no first-hand memories of the 1990s, are likely to have their views on The Monarchy " heavily influenced" by The Crown 's TV dramatisation of the era, says a royal expert.

" I think it's very likely that these Netflix films will be taken as a quasi-documentary, " says Professor Pauline Maclaran of the Centre for the Study of the Modern Monarchy at Royal Holloway , University of London.

" We already know that The Royals are much less popular with This Generation , " says Prof Maclaran.

And she doesn't expect the new series, covering the troubled relationship between Princess Diana and the then Prince Charles , to generate much more sympathy for The Monarchy among the young.

" They are likely to understand Diana as The Victim of Charles's treatment of her, " says The Royal author.

While there are debates about fact-checking, she says The Real impact of such a TV show is its emotional message, particularly when it's filtered through Social Media .

It has elements of an upmarket Soap - a Coronation Street with coronations - and it's the drama of Human Relationships which will connect with audiences, drowning out any warnings about historical accuracy.

For young Gen Z viewers, Prof Maclaran expects Diana To emerge as their " cultural icon" identifying with her personal struggles, her championing of causes and her challenging of starchy institutions. She is a Social Media meme for the marginalised.

The Story of Diana, portrayed by Elizabeth Debicki , will be The Narrative that dominates, appealing to a young audience with no memory of her when she was alive.

" These media representations can be very powerful, " says Prof Maclaran.

Young People also seem more ready to accept the authenticity of The Crown 's version. A Survey from YouGov showed that 18 to 24-year-olds were Three Times more likely than over-65s to expect that the new series of The Crown would be " mostly accurate".

Netflix describes The Royal series as " fictional dramatisation, imagining what could have happened behind closed doors".

And Prof Maclaran says The Monarchy has previously benefited from such an approach, including the 2006 movie The Queen , starring Helen Mirren and also Written By Crown creator Peter Morgan .

With its mixture of tweedy understatement and strong feelings, it showed Queen Elizabeth having to adjust to changed times, filling in The Unspoken gaps, in a way that humanised the Royal Family .

" The Queen 's image really benefited from The Queen . It gave her an emotional side that people hadn't seen, " says Prof Maclaran.

But she expects The Next series of The Crown to leave a much more mixed impression of The Monarchy , particularly for younger viewers.

'It's changed my opinion of him as a King

The Netflix series doubles as a history lesson for Linzi Cormack.

" When all this happened, I was a little kid, " the 29-year-old explains. " Watching it really opened up my eyes to the whole Royal Family and everything that happened. "

The 29-year-old from Stockton-on-Tees says she believes how The Royals are portrayed on screen is exactly what would have happened behind palace gates.

She admits it's given her new-found respect for Queen Elizabeth.

" If I'm honest, it's changed my opinion of the Royal Family , it's made me interested for a start, " she says.

The previous series has made her feel much more negative about King Charles .

" It's changed my opinion of him as a King and I don't think Camilla should have ever been a Queen.

" I think what they did to Princess Diana was horrible considering how loved she was. "

Princess Diana is the only reason Louise Wilson watches The Crown . The 25-year-old from Dumfries and Galloway in Scotland admits that she sometimes forgets the series is fiction.

She didn't watch The First three series, but began when Diana was introduced by Emma Corrin in 2020 because " she just seemed like a normal person".

It's also changed her view of the then Prince Charles and Camilla. " I didn't really like them before I watched it, but then I understood they were meant to be together. "

But for 29-year-old Tori Cooper, from Texas in the US, a lot of the on-screen dramatisation is new information and she can't wait to watch series five.

" I didn't know that Charles knew Camilla before he knew Diana, and that was interesting to see The Phone calls they were having, and how he loves Camilla the entire time, " she tells Bbc News , outside Buckingham Palace .

" Sometimes I think it's 100% real, " she says, admitting to sometimes treating it as a documentary. " But I'm sure they take some liberties on a lot of things. "

There is an unmistakably wide generational divide in attitudes towards The Monarchy .

Surveys from YouGov last month showed:

Royal historian Ed Owens believes this to be part of a much wider scepticism towards institutions, not just The Monarchy .

" There's a sense of disenchantment among younger people about how society and politics works at The Moment . The Monarchy is an institution that embodies the political establishment, people see it as part of an outdated system that doesn't work for them, " he says.

If the young are less enthusiastic about The Monarchy , history professor Heather Jones of University College London says this is alongside a lack of a clear distinction about how The Royals are depicted.

She thinks the overall effect of The Crown on the young will be to " reinforce the mystique of The Monarchy " rather than undermine it. But she is worried that an entertainment series, a piece of creative scriptwriting, will get Mixed Up with the historical record.

" There is a real gap in historical knowledge, so that younger people often do assume that what they're seeing in a Historical Drama is real, " says Prof Jones.

She points to war films, such as 1917 and Dunkirk, as other examples where she has found a lack of recognition that these were " engaging, entertaining, fictionalised versions of history".

What raises even more ethical issues about The Crown , she says, is that many of The Protagonists are Still Alive . It's not simply imagining The Past , it's a dramatisation of people's lives who are very much still part of The Present .

The Closer the series has come to The Present , the more problematic this becomes. This might be dramatised fiction but the losses and griefs are very real. The death of the central figure Queen Elizabeth is still very recent.

" The Crown was always at its strongest when it stayed closest to the historical events in an accurate way. When it veers off into very dramatic, invented territory, it weakens itself. . it sensationalises events that are already sensational enough, " says Prof Jones.

Buckingham Palace told The Bbc it does not comment on The Crown .

Netflix has defended how the TV series has represented a " significant decade for the Royal Family - One that has already been scrutinised and well-documented by journalists, biographers and historians".

" The Crown has always been presented as a drama based on historical events, " says Netflix .



Source of news: bbc.com

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