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Pauline Maclaran

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Critical Marketing Studies
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Pauline Maclaran Life story


Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She is a Fellow of the Higher Education Academy.

King Charles: What sort of monarch has he been is his first year?

King Charles: What sort of monarch has he been is his first year?
Sep 7,2023 8:41 pm

... " It s been surprising in its lack of surprises, " says royal commentator, Pauline Maclaran...

Can a prince in a palace tackle homelessness?

Can a prince in a palace tackle homelessness?
Jun 26,2023 12:40 pm

... But being accused of being a bit too political might not actually be a bad thing, according to royal author Prof Pauline Maclaran, particularly for a younger generation...

Prince William risks row to tackle homelessness

Prince William risks row to tackle homelessness
Jun 25,2023 8:01 pm

... Royal author and academic Prof Pauline Maclaran said such an activist approach was likely to go down well with a younger generation, who were more likely to question the value of the monarchy...

Prince Harry, hacking claims and the royal court case of the century

Prince Harry, hacking claims and the royal court case of the century
Jun 4,2023 7:30 am

... But royal commentator Pauline Maclaran thinks taking a stand like this could boost Prince Harry s popularity, particularly among young people...

King Charles's first state visit: What to expect from Germany trip

King Charles's first state visit: What to expect from Germany trip
Mar 28,2023 10:11 pm

... That this was originally planned as a dual trip to France and Germany was a signal that neither country s importance to the UK could be questioned, they were both being given equal billing, says royal expert Professor Pauline Maclaran...

The enduring anguish of being the royal 'spare'

The enduring anguish of being the royal 'spare'
Jan 6,2023 10:31 pm

... " It s a non-position, " says royal expert Professor Pauline Maclaran, from the Centre for the Study of Modern Monarchy, Royal Holloway, University of London...

Will The Crown make the young dislike the monarchy?

Will The Crown make the young dislike the monarchy?
Nov 7,2022 7:30 pm

... " I think it s very likely that these Netflix films will be taken as a quasi-documentary, " says Professor Pauline Maclaran of the Centre for the Study of the Modern Monarchy at Royal Holloway, University of London...

What message will King Charles's first trips send?

What message will King Charles's first trips send?
Oct 2,2022 4:30 pm

...What should we take from King Charles s initial steps as monarch when, on Monday, he begins his first public visits since the Queen s funeral? We know that for his first overseas trip - but what about the messages sent from his first UK visits since the end of royal mourning? " This is the start of him setting out his stall, " says Prof Pauline Maclaran at the Centre for the Study of Modern Monarchy at Royal Holloway, University of London...

King Charles's first state visit: What to expect from Germany trip

Sep 9,2022 8:10 am

By Sean CoughlanRoyal correspondent

It's second time lucky for King Charles 's first overseas state Visit , when he touches down in Germany on Wednesday.

It should have begun at the weekend in France , but when it looked like The King was flying into a Riot Zone The Initial stage of The Visit had to be postponed.

The French protests were a reminder that even fairy-tale palaces have real-world political consequences, and it became impossible for President Macron to host King Charles at Versailles, with the prospect of angry protesters outside The Gates .

A Bouquet of Tear Gas and unemptied bins wasn't exactly The Right atmosphere for the diplomatic courtship of a state Visit .

So several days later than planned, a curtailed trip is getting under way again, with King Charles and the Queen Consort Camilla arriving in Berlin for a three-day Visit .

But the underlying purpose remains the same. There is a symbolic importance attached to the First State Visit of a new reign and this is about showing that Europe is the UK's diplomatic priority.

" There is an obvious rationale for The Visit - to improve relations after Brexit, " says Sir Vernon Bogdanor , leading constitutional expert and historian.

Such trips are made on the advice of the government and all the background briefings have been that this will be an important statement about rebuilding relationships with European neighbours.

This is the First State Visit by a British monarch for eight years and it will reinforce what Buckingham Palace called " shared histories, culture and values".

It Follows a meeting between The King and European Commission President Ursula von der Leyen when a Northern Ireland Brexit deal was announced.

After Queen Elizabeth Ii 's coronation in 1953, her first trip was a tour of Commonwealth countries. For King Charles 70 years later, the priority is to build bridges with European allies, particularly at a time of pressure over Ukraine.

Author and historian Sir Anthony Seldon said it was a message to Germany that " Britain might have left the European Union , it is not leaving The Most powerful country in Europe".

That This Was originally planned as a dual trip to France and Germany was a signal that neither country's importance to the UK could be questioned, they were both being given equal billing, says royal expert Professor Pauline Maclaran .

Perhaps some of the more dramatic moments would have been in France - " what could be more cinematic than travelling down the Champs Elysees ? " says Prof Maclaran.

But this is about realpolitik as well as rapprochement and King Charles will become The First British monarch to give an address to Germany's parliament, the Bundestag.

Also, on The State Visit :

Expect to hear some German spoken by The King , After All he has strong Family Ties to the country, and there will be plenty of references to environmental causes and supporting refugees from Ukraine.

Soft Power

But what impact will King Charles 's trip make? Do state visits have much cut through in the 21St Century ?

" It's a really Big Deal , " and will make a much bigger impression than a PM's Visit , says Sir Anthony Seldon , who argues " we consistently underestimate the significance".

For better or worse, King Charles is an instantly recognisable global figure, wherever he goes there will be cameras, commentary and crowds.

" The monarch is a central part of how the UK projects Soft Power , " says former diplomat and ambassador Tom Fletcher .

Mr Fletcher, now principal of Hertford College Oxford, says for such trips " The Theatre matters as much as the substance".

During the late Queen Elizabeth Ii 's long reign there were state visits that became historic in their own right, recognising a changed relationship, like The First Visit to India after independence in 1961, the post-apartheid Visit to South Africa in 1995 and the bridge-building Visit to Ireland in 2011.

Sir Vernon believes the UK has a diplomatic advantage in being able to deploy a monarch on such visits. King Charles is more famous than many heads of state, but he can also stay above the Party Politics that can embroil a president like Emmanuel Macron .

But there are some sceptical voices in the UK about the value of The King 's state Visit .

Graham Smith of the anti-monarchy group Republic says sending a monarch gives a " misleading picture of the UK" where " we promote the idea that we're stuck in The Past , always looking backwards and unable to fully embrace democratic values".

At the centre of all this is The King himself and he must have been disappointed at how The First part of The Trip was called off.

Particularly when Prof Maclaran believes that this is The Type of serious role that The King would enjoy. " There's an obvious sense of purpose to it, " she says.

Such visits, with their set-piece speeches, are a chance to put down a marker for his reign.

Also in the background This Week is another headline-grabbing royal Visit -

Prince Harry is a magnet for press attention, he's a Rock Star of news stats, so the timing risks an awkward clash that could overshadow The King 's Visit .

With the inaugural state Visit already delayed, Buckingham Palace won't want any more distractions or disruptions and will want the carefully choreographed events in Germany to get The Trip back on track.

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Source of news: bbc.com

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