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Pauline Maclaran

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Critical Marketing Studies
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Pauline Maclaran Life story


Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She is a Fellow of the Higher Education Academy.

King Charles: What sort of monarch has he been is his first year?

King Charles: What sort of monarch has he been is his first year?
Sep 7,2023 8:41 pm

... " It s been surprising in its lack of surprises, " says royal commentator, Pauline Maclaran...

Can a prince in a palace tackle homelessness?

Can a prince in a palace tackle homelessness?
Jun 26,2023 12:40 pm

... But being accused of being a bit too political might not actually be a bad thing, according to royal author Prof Pauline Maclaran, particularly for a younger generation...

Prince William risks row to tackle homelessness

Prince William risks row to tackle homelessness
Jun 25,2023 8:01 pm

... Royal author and academic Prof Pauline Maclaran said such an activist approach was likely to go down well with a younger generation, who were more likely to question the value of the monarchy...

Prince Harry, hacking claims and the royal court case of the century

Prince Harry, hacking claims and the royal court case of the century
Jun 4,2023 7:30 am

... But royal commentator Pauline Maclaran thinks taking a stand like this could boost Prince Harry s popularity, particularly among young people...

King Charles's first state visit: What to expect from Germany trip

King Charles's first state visit: What to expect from Germany trip
Mar 28,2023 10:11 pm

... That this was originally planned as a dual trip to France and Germany was a signal that neither country s importance to the UK could be questioned, they were both being given equal billing, says royal expert Professor Pauline Maclaran...

The enduring anguish of being the royal 'spare'

The enduring anguish of being the royal 'spare'
Jan 6,2023 10:31 pm

... " It s a non-position, " says royal expert Professor Pauline Maclaran, from the Centre for the Study of Modern Monarchy, Royal Holloway, University of London...

Will The Crown make the young dislike the monarchy?

Will The Crown make the young dislike the monarchy?
Nov 7,2022 7:30 pm

... " I think it s very likely that these Netflix films will be taken as a quasi-documentary, " says Professor Pauline Maclaran of the Centre for the Study of the Modern Monarchy at Royal Holloway, University of London...

What message will King Charles's first trips send?

What message will King Charles's first trips send?
Oct 2,2022 4:30 pm

...What should we take from King Charles s initial steps as monarch when, on Monday, he begins his first public visits since the Queen s funeral? We know that for his first overseas trip - but what about the messages sent from his first UK visits since the end of royal mourning? " This is the start of him setting out his stall, " says Prof Pauline Maclaran at the Centre for the Study of Modern Monarchy at Royal Holloway, University of London...

Prince Harry, hacking claims and the royal court case of the century

Sep 9,2022 8:10 am

By Sean CoughlanRoyal correspondent

Prince Harry has been on this Collision Course for years - and finally he is going to be in a courtroom In Person , eyeball to eyeball, in his battle against the tabloid press.

It promises to be an electrifying moment as he gives his evidence and faces questions this coming week from lawyers in London's High Court about his allegations of phone hacking.

Prince Harry has said that changing the media landscape is his " life's work" - and this gladiatorial courtroom encounter could be One of his own defining moments.

He has two of The Key requirements for this legal battle: First, a single-minded determination to Keep Going without settling, and second, being rich enough to take the financial hit if he loses.

But giving evidence In Person in this Mirror Group Newspapers hacking trial will have big risks for him. He will face The Type of open, public and tough questioning that is a long way from any previous royal interview he has taken part in.

" This isn't like taking questions from Oprah Winfrey in a celebrity interview, " says Tim Maltin, managing partner of Maltin PR, which specialises in high-profile reputation management.

" It is a hostile encounter with a highly-skilled cross-examiner armed with a battery of techniques to undermine your credibility.

" Giving evidence is daunting… and cross-examination is far more often traumatic than cathartic, " he says.

Prince Harry is likely to face detailed questioning about highly personal news stories which he claims were obtained through unlawful means - an allegation which the newspaper group disputes.

He could face gruelling questioning about stories relating to his relationships, his girlfriends, His Mother Diana, The Treatment of Meghan and his life Growing Up in the Royal Family .

There have already been challenges to the allegations of Prince Harry and his co-complainants. Lawyers for Mirror Group have said The Evidence of hacking is " slim" in some cases and " utterly non-existent" in others.

Prince Harry 's own memoir, Spare, might be turned against him, with its accounts of drug taking and family tensions.

Historian and author Sir Anthony Seldon thinks Prince Harry is ill-advised to be appearing In Court like this.

" Harry should never be there, " he says, arguing that the Royal Family should rise above such fights.

" Harry's standing and trajectory will only be harmed, whatever the outcome. The Public is losing sympathy with him and his constant protestations of victimhood, " says Sir Anthony .

" Harry and Meghan's continuing Hard Luck stories only make William and Kate look much better in every way, " he adds.

But royal commentator Pauline Maclaran thinks taking a stand like this could boost Prince Harry 's popularity, particularly among Young People .

Rather than being accused of being privileged or entitled, she says in this court case " he'll be seen as The Underdog , and that's a good position to be seen in".

" Many Young People will see him as quite a heroic figure, fighting the establishment, " says Prof Maclaran, an academic at Royal Holloway , University of London.

" It could be good for Harry in the Long Run , even though the older generation will be tut-tutting, " she says.

As for the rest of the Royal Family , they will be " watching with an element of horror" she says.

A previous hacking case this year against News Group Newspapers already produced the bombshell claim that Prince William had reached a private settlement with the newspaper publishers.

And Prof Maclaran expects more Focus On the Royal Family 's dealings with The Press in a way that could prove " uncomfortable" for Harry's royal relatives.

The Newsnight interview with Prince Andrew in 2019 only lasted an hour - But it is still providing material for news Four Years later. So it is not surprising if there is royal anxiety about Prince Harry facing days of giving evidence.

There is going to be intense global interest in this court case. Harry and his wife Meghan provoke strong reactions among supporters and critics, and The Eyes of The World will be watching.

Royal historian Ed Owens says The Public will be fascinated by this combination of " courtroom drama and royal soap opera" and the prospect of a royal " pulling back the curtain" on The Relationship between the tabloid press and The Monarchy .

Not only does this case aim to expose evidence of hacking, But the stakes are made Even Higher by The Argument that senior executives must also have known what was going on.

How will Harry react when his claims are challenged and put under the microscope? Will he start getting irritated? Will it be upsetting for him to talk about The Press intrusion which by his own account has dogged him since childhood? How will he handle the pressure?

It is very unusual to see a royal appearance in A Witness box.

The Last senior royal to give evidence in this way was in the 19Th Century , when Edward Vii , as Prince of Wales, appeared in two cases - One in a dispute over card cheating and The Other in a divorce case, in which The Prince denied any " improper familiarity".

In 2002, Princess Anne appeared In Court to plead guilty After Her dogs bit Two Children .

But those were very brief and different types of court appearances.

Part of the mystique of The Monarchy is in saying little and answering less. Prince Harry is breaking The Unspoken taboo about a royal going into The Witness box to face what could be very embarrassing questions - But it is something that he clearly feels is worth The Risk .

His grievance with the excesses of The Press is deeply personal and emotional.

This is a court confrontation that you could almost trace directly back to the death of His Mother Diana, in a car crash In Paris in 1997 when she was being pursued by paparazzi.

He has repeatedly connected that moment to his battle with the tabloid press.

It is his day of reckoning. His High Noon in The High Court.

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Source of news: bbc.com

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