Pauline Maclaran photograph

Pauline Maclaran

Use attributes for filter !
Gender Female
Citations 6,350
H index 45
InterestsConsumer Culture Theory
Gender
Critical Marketing Studies
Date of Reg.
Date of Upd.
ID2869474
Send edit request

Pauline Maclaran Life story


Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She is a Fellow of the Higher Education Academy.

King Charles: What sort of monarch has he been is his first year?

King Charles: What sort of monarch has he been is his first year?
Sep 7,2023 8:41 pm

... " It s been surprising in its lack of surprises, " says royal commentator, Pauline Maclaran...

Can a prince in a palace tackle homelessness?

Can a prince in a palace tackle homelessness?
Jun 26,2023 12:40 pm

... But being accused of being a bit too political might not actually be a bad thing, according to royal author Prof Pauline Maclaran, particularly for a younger generation...

Prince William risks row to tackle homelessness

Prince William risks row to tackle homelessness
Jun 25,2023 8:01 pm

... Royal author and academic Prof Pauline Maclaran said such an activist approach was likely to go down well with a younger generation, who were more likely to question the value of the monarchy...

Prince Harry, hacking claims and the royal court case of the century

Prince Harry, hacking claims and the royal court case of the century
Jun 4,2023 7:30 am

... But royal commentator Pauline Maclaran thinks taking a stand like this could boost Prince Harry s popularity, particularly among young people...

King Charles's first state visit: What to expect from Germany trip

King Charles's first state visit: What to expect from Germany trip
Mar 28,2023 10:11 pm

... That this was originally planned as a dual trip to France and Germany was a signal that neither country s importance to the UK could be questioned, they were both being given equal billing, says royal expert Professor Pauline Maclaran...

The enduring anguish of being the royal 'spare'

The enduring anguish of being the royal 'spare'
Jan 6,2023 10:31 pm

... " It s a non-position, " says royal expert Professor Pauline Maclaran, from the Centre for the Study of Modern Monarchy, Royal Holloway, University of London...

Will The Crown make the young dislike the monarchy?

Will The Crown make the young dislike the monarchy?
Nov 7,2022 7:30 pm

... " I think it s very likely that these Netflix films will be taken as a quasi-documentary, " says Professor Pauline Maclaran of the Centre for the Study of the Modern Monarchy at Royal Holloway, University of London...

What message will King Charles's first trips send?

What message will King Charles's first trips send?
Oct 2,2022 4:30 pm

...What should we take from King Charles s initial steps as monarch when, on Monday, he begins his first public visits since the Queen s funeral? We know that for his first overseas trip - but what about the messages sent from his first UK visits since the end of royal mourning? " This is the start of him setting out his stall, " says Prof Pauline Maclaran at the Centre for the Study of Modern Monarchy at Royal Holloway, University of London...

Prince William risks row to tackle homelessness

Sep 9,2022 8:10 am

By Sean CoughlanRoyal correspondent

Prince William is launching a major five-year campaign to end homelessness, which he says should not exist in a " modern and progressive society".

The Prince of Wales 's charitable foundation is putting in £3m of start-up funding to help make homelessness " rare, brief and unrepeated".

Six locations across the UK will be used to test ideas to cut homelessness.

" Everyone should have a safe and secure home and be treated with dignity, " says Prince William.

This " Homewards" initiative is likely to be one of the defining projects for The Prince of Wales - a commitment which he will be aware comes with The Risk of being accused of straying into politics.

Ahead of The Launch , Prince William has spoken to Labour leader Sir Keir Starmer , Levelling Up Secretary Michael Gove and The First ministers of Scotland and Wales .

It is a cause that is deeply personal to The Prince , which he has linked to The Influence of His Mother , Princess Diana , who brought him to homelessness charities as a child.

There are More Than 300,000 people currently homeless across the UK, which includes those who are stuck in hostels and temporary accommodation, living in cars and sofa-surfing, as well as people who are rough sleeping.

As well as preventing homelessness, there is an aim to change attitudes and show how many people can be affected. Recently The Prince opened an affordable housing project for Young People with jobs, but who still needed help with accommodation.

Prince William's plan is to bring together local coalitions of housing experts, charities and private industry to develop housing projects and support services, addressing different ways that homelessness occurs, whether in big cities or coastal towns.

He will be holding a two-day whistle-stop tour of the UK revealing the locations for the initiative, which is backed by charities such as Shelter, Centrepoint, Crisis and The Passage .

A media briefing was told that success would be measured in terms of lowering homelessness in those Places - and finding approaches that could be replicated elsewhere.

He has also drawn international inspiration from Finland, seen as a model for reducing homelessness to very low levels.

The Campaign has published opinion polling from Ipsos of More Than 3,000 adults in the UK, which suggests The Level of public concern and support for An Intervention .

But Prince William will also face challenges about how someone with such wealth and extensive property holdings can make such calls over homelessness.

" The Last thing we need is for William to get involved in this issue, A Man who has three huge homes and a vast estate gifted to him by The State , " says Graham Smith, of the anti-monarchy group, Republic.

He says homelessness is about government policy and investment and will not be " resolved by charity or royal patronage" accusing Prince William of being " hypocritical".

But a Kensington Palace spokesman said it was about The Prince using his public platform to make a positive difference.

" This isn't about a PR stunt. This is about trying to change The Way that we as A Society think about homelessness, " said the spokesman.

Matt Downie, chief executive of The Charity Crisis, said he had personally spoken to The Prince of Wales about The Project and endorsed the authenticity of his commitment.

" People who are experiencing homelessness can smell when someone's not authentic. I certainly can see the difference between people who want to associate for PR purposes in this issue and people who are genuinely driven by righting one of society's wrongs, and I saw that deeply there, " said Mr Downie.

Royal author and academic Prof Pauline Maclaran said such an activist approach was likely to go down well with a younger generation, who were more likely to question the value of The Monarchy .

But She Said it would need The Prince to be seen to make a personal contribution. His Royal Foundation is providing £500,000 in seed funding at each of the six regional centres for The Project , but So Far there has been no confirmation of earlier reports of social housing plans for his Duchy of Cornwall estate.

Historian Sir Anthony Seldon said Prince William's initiative showed how royal interventions could look beyond short-term political cycles at wider issues such as " the Mental Health and welfare of the population, the physical and built environment, and the economic condition of the people".

But He Said it meant The Prince was " squarely in the space normally reserved just for elected politicians".

Political Parties are already sparring over the response to rising mortgage and rent costs and a lack of affordable housing.

Cllr Darren Rodwell, housing spokesperson for The Local Government Association, said councils feared a " national homelessness crisis" - and there were 1. 2 million people on council waiting lists for housing in England.

He Said there was a perfect storm of " depleting housing stock and an unaffordable and overly-competitive private rented market" and renters facing eviction - and he called for councils to be able to build 100,000 new social rent homes each year.

But Prince William said he was confident about the ambition to fundamentally reduce homelessness.

" I want to make this a reality and, over The Next five years, give people across the UK hope that homelessness can be prevented when we collaborate, " He Said .

A spokeswoman for The Department for Levelling Up, Housing and Communities welcomed The Prince 's initiative.

" We Are giving councils £2bn over three years, to help them tackle homelessness and rough sleeping, targeted to areas where it is needed most, " She Said .

Related Topics

Source of news: bbc.com

Pauline Maclaran Photos

Related Persons

Next Profile ❯