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Pauline Maclaran

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Critical Marketing Studies
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Pauline Maclaran Life story


Pauline Maclaran is Professor of Marketing & Consumer Research in the School of Management at Royal Holloway. She is a Fellow of the Higher Education Academy.

King Charles: What sort of monarch has he been is his first year?

King Charles: What sort of monarch has he been is his first year?
Sep 7,2023 8:41 pm

... " It s been surprising in its lack of surprises, " says royal commentator, Pauline Maclaran...

Can a prince in a palace tackle homelessness?

Can a prince in a palace tackle homelessness?
Jun 26,2023 12:40 pm

... But being accused of being a bit too political might not actually be a bad thing, according to royal author Prof Pauline Maclaran, particularly for a younger generation...

Prince William risks row to tackle homelessness

Prince William risks row to tackle homelessness
Jun 25,2023 8:01 pm

... Royal author and academic Prof Pauline Maclaran said such an activist approach was likely to go down well with a younger generation, who were more likely to question the value of the monarchy...

Prince Harry, hacking claims and the royal court case of the century

Prince Harry, hacking claims and the royal court case of the century
Jun 4,2023 7:30 am

... But royal commentator Pauline Maclaran thinks taking a stand like this could boost Prince Harry s popularity, particularly among young people...

King Charles's first state visit: What to expect from Germany trip

King Charles's first state visit: What to expect from Germany trip
Mar 28,2023 10:11 pm

... That this was originally planned as a dual trip to France and Germany was a signal that neither country s importance to the UK could be questioned, they were both being given equal billing, says royal expert Professor Pauline Maclaran...

The enduring anguish of being the royal 'spare'

The enduring anguish of being the royal 'spare'
Jan 6,2023 10:31 pm

... " It s a non-position, " says royal expert Professor Pauline Maclaran, from the Centre for the Study of Modern Monarchy, Royal Holloway, University of London...

Will The Crown make the young dislike the monarchy?

Will The Crown make the young dislike the monarchy?
Nov 7,2022 7:30 pm

... " I think it s very likely that these Netflix films will be taken as a quasi-documentary, " says Professor Pauline Maclaran of the Centre for the Study of the Modern Monarchy at Royal Holloway, University of London...

What message will King Charles's first trips send?

What message will King Charles's first trips send?
Oct 2,2022 4:30 pm

...What should we take from King Charles s initial steps as monarch when, on Monday, he begins his first public visits since the Queen s funeral? We know that for his first overseas trip - but what about the messages sent from his first UK visits since the end of royal mourning? " This is the start of him setting out his stall, " says Prof Pauline Maclaran at the Centre for the Study of Modern Monarchy at Royal Holloway, University of London...

The enduring anguish of being the royal 'spare'

Sep 9,2022 8:10 am

By Sean CoughlanRoyal correspondent

" Wonderful. Now you've given me an heir and a spare, my work is done. " That was The Conversation that Prince Harry claims marked The Day of his own birth, with the then Prince Charles joking to The Princess of Wales about The Arrival of their Second Son .

The Story is told in Harry's memoir, called Spare, and he says the term was often used to describe him, within his own family.

" They would say it without a spirit of judgement, but Straight Out . I was The Shadow , the Supporting Actor , The Plan B," he writes, in a translation of The Book 's Spanish edition.

" I was brought into this world in case Something Happened to Willy, " he writes, using the nicknames that saw Prince William as " Willy" and Prince Harry as " Harold".

The saying " an heir and a spare" refers to aristocratic families needing an heir to inherit a title or an estate, and the " spare" as the younger sibling who could be The Replacement if anything happened to The Heir before he or she has their own children.

It clearly annoyed Prince Harry enough to use it as a title for his book, and it taps into the longstanding difficulty of this uncertain royal understudy role, where there's wealth and privilege but no obvious sense of purpose.

" It's a non-position, " says royal expert Professor Pauline Maclaran , from the Centre for the Study of Modern Monarchy, Royal Holloway , University of London.

" There's no clear role apart from shaking hands and being pleasant to people, " says Prof Maclaran.

A Life of pointless luxury might have its decadent charms, but it also carries a heavy risk of unfulfillment and lack of direction.

So much so that Prof Maclaran says that a modern, slimmed-down monarchy should either find better defined roles for such individuals, or else release them from any royal expectations, once they've slipped down the Pecking Order of succession.

Royal historian Ed Owens says Sweden and Denmark are examples of where such an approach has been taken, " downsizing" The Royal families, so that individuals who might have been marginal " spares" can have their own Private Lives " unfettered by royal responsibilities".

Mr Owens says that Princess Margaret , younger sister to the late Queen Elizabeth Ii , is an example of the pressures put upon such siblings, in a way that remains relevant to the problems raised by Prince Harry .

He says Princess Margaret faced having her Private Life " taken apart" by the Media - Something that he says would be much less likely to happen to the monarch or those directly In Line of succession.

For the Second Child , with no role expected beyond dutifully " playing second fiddle" it means facing tougher and more " mischievous headlines" with less expectation of protection from scrutiny, says The Historian .

" More marginal royals are seen as Fair Game . The dignity accorded those in direct line is not afforded to those younger royals, " he says.

This echoes Prince Harry 's description of the spare as a " back-up, distraction, diversion".

Prince Andrew is another whose attempts at finding a role have not exactly ended well. Even before The Scandal involving sex assault claims, which he denied, he had gained the nickname of Air Miles Andy for his many overseas trips.

But there have been positive outcomes. George Vi , a shy and initially reluctant monarch, had been Edward Viii 's younger sibling but stepped up to the plate as King after his childless brother abdicated, and proved to be a leader in wartime.

His father, George V , had been another Second Son who came to The Throne . His older brother had died at the Age Of 28 in an outbreak of flu in 1892.

Apart from the hereditary principle that puts The The " spare" into second place, Prof Maclaran suggests looking at it through the prism of family dynamics.

She says they can have " second-child syndrome" rebellious and resentful of the older child who has been given more status and responsibility.

This can create its own sibling tension, Prof Maclaran argues, with the older child also getting irritated by the lack of responsibility shown by the younger. It's a psychological tinder box as well as a constitutional fixture.

There are also historical templates for the younger royal being cast in a negative light, accused of dissolute and disreputable or as a rival threatening to undermine The Authority of The Elder .

Think of Bad King John versus Good King Richard , in the 12Th Century power struggle Between Brothers , that was depicted in a 1970s Disney movie.

But in the 21St Century there's no need for any restrictions or negativity towards " spare" royals, says author and historian Sir Anthony Seldon .

He says that Prince Harry and Meghan have great potential to do good and could have a " massive future, rather than be spent forces, " for The Monarchy if " wisdom and generosity prevails".

" Someone has to be the grown-up here. You have two very understandably damaged brothers and this will drag on and on and start causing serious damage.

" It is still recoverable, but there has to be an accommodation between The Brothers .

" No-one is winning from the current war, " warns Sir Anthony .

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Source of news: bbc.com

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