The Expressive Organization: Linking . . .
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2000 |
| Editors | Majken Schultz |
| Mary Jo Hatch | |
| Mogens Holten Larsen | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2129794 |
About The Expressive Organization: Linking . . .
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? . . .