The Corporate Brand
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| Google books | books.google.com |
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| Originally published | 1997 |
| Authors | Nicholas Ind |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2075328 |
About The Corporate Brand
Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. . . .