Fame & Fortune: How Successful Companies Build Winning Reputations photograph

Fame & Fortune: How Successful Companies Build Winning Reputations

Book by Cees van Riel and Charles Fombrun
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Originally published August 2003
Authors Cees van Riel
Charles Fombrun
GenresReference Work
Date of Reg.
Date of Upd.
ID2008510
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About Fame & Fortune: How Successful Companies Build Winning Reputations

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. . . .

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