Essentials Of Corporate Communication: Implementing Practices For Effective Reputation Management
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| Google books | books.google.com |
|---|---|
| Originally published | February 28, 2006 |
| Authors | Cees van Riel |
| Charles Fombrun | |
| Genres | Thesis |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2075389 |
About Essentials Of Corporate Communication: Implementing Practices For Effective Reputation Management
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, . . .