Revealing The Corporation: Perspectives On Identity, Image, Reputation, Corporate Branding And Corporate Level Marketing
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| Google books | books.google.com |
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| Originally published | 2003 |
| Editors | John M. T. Balmer |
| Stephen A Greyser | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2123478 |
About Revealing The Corporation: Perspectives On Identity, Image, Reputation, Corporate Branding And Corporate Level Marketing
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers . . .