Red Ocean Traps (Harvard Business Review Classics)
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| Google books | books.google.com |
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| Originally published | 2017 |
| Authors | Renée Mauborgne |
| W. Chan Kim | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2413247 |
About Red Ocean Traps (Harvard Business Review Classics)
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? . . .
