Blue Ocean Strategy
| Use attributes for filter ! | |
| Originally published | 2004 |
|---|---|
| Authors | W. Chan Kim |
| Renée Mauborgne | |
| Pages | 240 pp, 287 pp (expanded edition) |
| Publishers | Harvard Business Review |
| Genres | Non-fiction |
| Country | United States |
| Date of Reg. | |
| Date of Upd. | |
| ID | 837518 |
About Blue Ocean Strategy
Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 that was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.
Blue Ocean Strategy Photos
