Blue Ocean Classics
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | August 20, 2019 |
| Authors | Renée Mauborgne |
| W. Chan Kim | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3102493 |
About Blue Ocean Classics
"W. Chan Kim and Renée Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all new demand and growth. . . .
