Essentials Of Marketing
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| Google books | books.google.com |
|---|---|
| Originally published | 1979 |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2288075 |
About Essentials Of Marketing
"This book is about marketing and marketing strategy planning. At its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This edition we focused on (1) marketing analytics, (2) currency, and (3) active learning"--
