Contemporary Advertising
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1972 |
| Authors | Courtland L Bovee |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2081164 |
About Contemporary Advertising
"Contemporary Advertising and Integrated Marketing Communications was written for under-graduate students in liberal arts, journalism, mass communication, and business schools. . . .