International Marketing
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1988 |
| Authors | Michael Czinkota |
| Ilkka Ronkainen | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2243413 |
About International Marketing
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives".
