Analysis For Marketing Planning
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1988 |
| Authors | Russell S Winer |
| Donald Lehmann | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2277876 |
About Analysis For Marketing Planning
Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. . . .
