Destination Brands
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2011 |
| Authors | Roger Pride |
| Annette Pritchard | |
| Nigel J. Morgan | |
| Editors | Roger Pride |
| Nigel J. Morgan | |
| Annette Pritchard | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2061053 |
About Destination Brands
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. . . .