Destination Branding: Creating The Unique Destination Proposition
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2002 |
| Authors | Annette Pritchard |
| Roger Pride | |
| Nigel J. Morgan | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2084658 |
About Destination Branding: Creating The Unique Destination Proposition
In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. . . .