Competitive Identity: The New Brand Management For Nations, Cities And Regions
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| Google books | books.google.com |
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| Originally published | November 13, 2006 |
| Authors | Simon Anholt |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2084633 |
About Competitive Identity: The New Brand Management For Nations, Cities And Regions
Review: "Ever since Simon Anholt coined the phrase "nation branding" in 1996, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. . . .