Destination Marketing And Management: Theories And Applications
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| Google books | books.google.com |
|---|---|
| Originally published | 2011 |
| Editors | Abraham Pizam |
| Genres | Travel Literature |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2084624 |
About Destination Marketing And Management: Theories And Applications
Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. . . .