Construir Marcas Poderosas / Building Strong Brands
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1996 |
| Authors | David Aaker |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2084614 |
About Construir Marcas Poderosas / Building Strong Brands
As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. . . .