The Challenger Sale photograph

The Challenger Sale

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Originally published November 10, 2011
Authors Matthew Dixon
Brent Adamson
Dixon Matthew
GenresSelf-help Book
Pages240 pp
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Published November 10, 2011
Media actions www.worldcat.org
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Date of Upd.
ID1036941
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About The Challenger Sale


The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method.

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