Managing Customers For Profit: Strategies To Increase Profits And Build Loyalty
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| Google books | books.google.com |
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| Originally published | 2008 |
| Authors | V. Kumar |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2057955 |
About Managing Customers For Profit: Strategies To Increase Profits And Build Loyalty
“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. . . .