Customer Lifetime Value: The Path To Profitability
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| Google books | books.google.com |
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| Originally published | 2008 |
| Authors | V. Kumar |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2056167 |
About Customer Lifetime Value: The Path To Profitability
Customer Lifetime Value - The Path to Profitability reviews the CLV metric in particular. Approaches to computing CLV and the concept of customer equity are discussed in detail. . . .