Customer Relationship Management: Concept, Strategy, And Tools
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| Google books | books.google.com |
|---|---|
| Originally published | 2001 |
| Authors | V. Kumar |
| Werner J. Reinartz | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2057954 |
About Customer Relationship Management: Concept, Strategy, And Tools
Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. . . .