Koen Pauwels
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Interests | Marketing |
| Metrics | |
| Social Media | |
| Influencers | |
| Retail | |
| Books | Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making |
| It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards | |
| Modeling Dynamic Relations Among Marketing and Performance Metrics | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3657804 |
Koen Pauwels Life story
Koen Pauwels is Distinguished Professor of Marketing at Northeastern University, Boston and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative.DATA
