Christian Homburg
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Age | 63 |
| Date of birth | January 13,1962 |
| Zodiac sign | Capricorn |
| Residence | Mannheim |
| Germany | |
| Books | Sales Excellence: Vertriebsmanagement mit System |
| Gomadingen, Germany | |
| Alma maters | Johannes Gutenberg University of Mainz |
| Karlsruhe Institute of Technology | |
| Fields | Business administration |
| Marketing | |
| Behavioural sciences | |
| Born | Gomadingen |
| Germany | |
| H index | 110 |
| Edited works | Handbook of Market Research |
| Marketing-Controlling | |
| Gabler Lexikon Marketing | |
| Education | Karlsruhe Institute of Technology |
| Johannes Gutenberg University of Mainz | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1008512 |
Christian Homburg Life story
Christian Homburg is a German marketing researcher, director of the IMU – Institute for Market-oriented Management and chaired professor for Marketing at the University of Mannheim. His special subjects are market-oriented management, customer relationship management and sales management.