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Peter Fader

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Citations 9,365
H index 44
Doctoral student Wendy Moe
Co-authors Eric Bradlow
Steven Bellman
Kartik Hosanagar
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ID746851
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About Peter Fader


Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His expertise centers around the analysis of behavioral data to understand and forecast customer shopping/purchasing activities. Peter Fader's PHD advisor's advisor was John Little.

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