Introduction To Neuromarketing & Consumer . . .
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| Google books | books.google.com |
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| Originally published | 2015 |
| Authors | Thomas Zoega Ramsoy |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2427318 |
About Introduction To Neuromarketing & Consumer . . .
How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences. . . .