Buyology: Truth And Lies About Why We Buy
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| Originally published | 2008 |
|---|---|
| Authors | Martin Lindstrom |
| Page count | 256 |
| Publishers | Doubleday |
| Genres | Self-help Book |
| Country | United States |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2426720 |
About Buyology: Truth And Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author attempts to identify the factors that influence buyers' decisions in a world cluttered with messages such as advertisements, slogans, jingle and celebrity endorsements.