Neuromarketing For Dummies
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2013 |
| Authors | Stephen J. Genco |
| Andrew P. Pohlmann | |
| Peter Steidl | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2426183 |
About Neuromarketing For Dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? . . .
