Consumer Tribes
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2007 |
| Authors | Robert Kozinets |
| Bernard Cova | |
| Avi Shankar | |
| Editors | Bernard Cova |
| Avi Shankar | |
| Robert Kozinets | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2458306 |
About Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. . . .
