Critical Marketing
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2007 |
| Authors | Michael Saren |
| Pauline Maclaran | |
| Christina Goulding | |
| Richard Elliott | |
| Miriam Caterall | |
| Editors | Miriam Caterall |
| Pauline Maclaran | |
| Christina Goulding | |
| Michael Saren | |
| Published | 2007 |
| Media actions | www.worldcat.org |
| Get book actions | www.worldcat.org |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2138193 |
About Critical Marketing
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. ...
