Brands: Meaning And Value In Media Culture
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2005 |
| Authors | Adam Arvidsson |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2265174 |
About Brands: Meaning And Value In Media Culture
Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. . . .