Aiming Big With Small Cars: Emergence Of A Lead Market In India
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| Google books | books.google.com |
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| Originally published | October 28, 2013 |
| Authors | Rajnish Tiwari |
| Cornelius Herstatt | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2601163 |
About Aiming Big With Small Cars: Emergence Of A Lead Market In India
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. . . .