Lead Market India: Key Elements And Corporate Perspectives For Frugal Innovations
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Originally published | November 26, 2016 |
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ID | 2208081 |
About Lead Market India: Key Elements And Corporate Perspectives For Frugal Innovations
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. . . .