Frugal Innovation In Healthcare: How Targeting Low-Income Markets Leads To Disruptive Innovation
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| Google books | books.google.com |
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| Originally published | April 29, 2015 |
| Authors | Cornelius Herstatt |
| Aditi Ramdorai | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2208066 |
About Frugal Innovation In Healthcare: How Targeting Low-Income Markets Leads To Disruptive Innovation
This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. . . .