Advertising And Integrated Brand Promotion
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2002 |
| Authors | Thomas C. O'Guinn |
| Chris T. Allen | |
| Richard J Semenik | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2044531 |
About Advertising And Integrated Brand Promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, FOURTH EDITION is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most contemporary ads. . . .