Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1997 |
| Authors | Terence A. Shimp |
| J. Craig Andrews | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2081185 |
About Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. . . .