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Contemporary Marketing

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Originally published 1974
AuthorsLouis E. Boone
David L. Kurtz
Date of Reg.
Date of Upd.
ID3141839
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About Contemporary Marketing


Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. . . .

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