A New Brand World: Eight Principles For Achieving Brand Leadership In The Twenty-First Century
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | February 2002 |
| Authors | Scott Bedbury |
| Stephen Fenichell | |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1963681 |
About A New Brand World: Eight Principles For Achieving Brand Leadership In The Twenty-First Century
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often . . .