Differentiate Or Die: Survival In Our Era Of Killer Competition
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2000 |
| Authors | Jack Trout |
| Steve Rivkin | |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2148387 |
About Differentiate Or Die: Survival In Our Era Of Killer Competition
"Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand. "-David Ogilvy In today's ultra-competitive world, the average supermarket has 40,000 brand items on its shelves. Car shoppers can wander through the showrooms of over twenty automobile makers. . . .