The Myth Of Excellence: Why Great Companies Never Try To Be The Best At Everything
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| Google books | books.google.com |
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| Originally published | 2001 |
| Authors | Fred D. Crawford |
| Genres | Non-fiction |
| Date of Reg. | |
| Date of Upd. | |
| ID | 1792416 |
About The Myth Of Excellence: Why Great Companies Never Try To Be The Best At Everything
Ex•cel•lence (n. ) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need. . . .