What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest
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| Google books | books.google.com |
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| Originally published | 2013 |
| Authors | Denise Lee Yohn |
| Genres | Reference Work |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2253427 |
About What Great Brands Do: The Seven Brand-Building Principles That Separate The Best From The Rest
Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. . . .