Zag
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2006 |
| Authors | Marty Neumeier |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2170197 |
About Zag
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author's first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. . . .