Werner Reinartz
| Use attributes for filter ! | |
| Gender | Male |
|---|---|
| Born | Langerwehe |
| Germany | |
| Books | Customer Relationship Management: Concept, Strategy, and Tools |
| H index | 42 |
| Education | Henley Business School, Greenlands Campus |
| Interests | Marketing Strategy |
| CRM | |
| Digital Transformation | |
| Retailing | |
| Advertising Effectiveness | |
| Date of Reg. | |
| Date of Upd. | |
| ID | 3431085 |
Werner Reinartz Life story
Werner Josef Reinartz is a German economist. Since 2007 he is a Professor of Retailing and Customer Management at the University of Cologne and the Director of the Center for Research in Retailing.
Werner Reinartz Photos
