The Strategy Of Desire
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 1960 |
| Authors | Ernest Dichter |
| Genres | Self-help Book |
| Editors | Ernest Dichter |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2272001 |
About The Strategy Of Desire
Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, . . .