The Myth of Excellence: Why Great photograph

The Myth Of Excellence: Why Great

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Google books books.google.com
Originally published 2001
AuthorsFred D. Crawford
GenresNon-fiction
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Date of Upd.
ID1037005
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About The Myth Of Excellence: Why Great


Ex•cel•lence (n. ) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in which the predictable outcome is that the company ends up world-class at nothing—not well-differentiated and therefore not thought of by consumers at the moment of need. . . .

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