Switch: How To Change Things When Change Is Hard
| Use attributes for filter ! | |
| Google books | books.google.com |
|---|---|
| Originally published | 2010 |
| Authors | Dan Heath |
| Chip Heath | |
| Genres | Self-help Book |
| Preceded by | Made to Stick: Why Some Ideas Survive and Others Die |
| Date of Reg. | |
| Date of Upd. | |
| ID | 2045291 |
About Switch: How To Change Things When Change Is Hard
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains. Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control. . . .
